Brightwater Swim School

FREELANCE | BRAND CREATION | PROMOTIONAL MATERIAL & WEBSITE

Brightwater Swim School

The girls at Brightwater came to me wanting to create a new brand for the swimming franchise they'd invested in. They wanted the brand to include a fun character that children could relate to, while still looking professional and also appeal to parents.
It was a fun project to work on and Otis seems to have gone down really well with the young swimmers.
Initial sketches of three different characters done in three diffrent styles
Hand drawn typeface which was then digitalised
Otis the Otter (as named by the little swimmers)
Otis and Logo are adaptable to work with different layouts
Birthday Card designed to add the personal touch when it's a pupils birthday
Examples of the stationary I created for Brightwater
I also help set up a wordpress website for the girls
Additional logo design for Brightwater's triathlon coaching program.
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