Walter Smith Employer Leadership Project


Walter Smith are an award winning butchers and farmers, they approached Delete to see if we'd create a brand for their new apprenticeship program.

The Walter Smith Employer Leadership Project is part of a Government strategy to put investment in the design and delivery of training in the hands of employers. The WS-ELP will help more than 350 businesses train and develop their staff by giving them access to both food industry expertise and government investment.

From reading the brief and the types of apprenticeships offered, I wanted to create a brand which represented working with your hands and craftsmanship. I went for a very on trend aged logo and traditional vintage illustrations which would highlight the areas of food the courses cover.
Final chosen logo
Sub element to the brand. This stamp was designed to "sign off" each piece of content.
Newsletters, letterheads, course folders and compliment slips were all developed
Business Cards
Once we'd defined the brand, I created a set of brand guidelines which would allow them to create their own materials that were on brand.
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